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贝壳找房曾经超千万收购Ke.com

早在2018年就有消息爆出链家为旗下项目贝壳找房耗资八位数成功收购ke.com,如今已经1年半过去了,贝壳找房已是房产中介的行业龙头企业。

ke.com首页截图

链家成立于2001年,是一家集房产交易服务、资产管理服务为一体以数据驱动的价值链房产服务平台,业务覆盖二手房交易、新房交易、租赁、装修服务等。链家目前已覆盖全国28个城市,全国门店数量约8000家,旗下经纪人超过13万名。

链家早期的官网域名为homelink.com.cn,为了提高服务体验也为了对品牌进行升级, 2014年6月,链家斥资百万收购了双拼域名lianjia.com。如今,已成为国内房产中介龙头企业的链家再次出手,为旗下找房平台“贝壳找房”收购域名。

据悉,贝壳找房是一款二手房、新房租房app,拥有海量的房源供用户挑选。贝壳找房原是以app形式存在的,但为了更好的进行线上服务,链家不惜八位数高价收购域名ke.com,并启用建站。

域名ke.com注册于1995年,距今已有23年,对应“贝壳”的“壳”,非常简短易记,与品牌定位十分准确。据悉,该域名此前一直在海外平台被隐私保护,于2018年2月份显示转移到链家(lianjia.com)平台。接着同月,域名Ke.com便通过了备案审查,看来链家收购启用域名系列动作紧锣密鼓,一气呵成,应该是早前就计划好了。

其实,链接对域名的重视在业内有目共睹。除了lianjia.com、Ke.com以外,链家还曾一口价68888元的价格收购四字母域名lljr.com,作为其名下金融消费平台链链理财(前身为链家理财)的官网域名。

单拼两字母域名价值高

互联网时代,花费重金收购域名已经成为稀松平常的事情了。我们可以看到越是大品牌企业,对域名重视程度越高,因为对他们而言域名不仅是流量的入口更是品牌形象的展示,试问一个山寨域名又如何能够让用户信服呢?尤其是与同行竞争时,容易出于弱势。

举个例子,去年1月份,拥有秒拍、小咖秀和一直播三款产品的一下科技就宣布收购单拼两字母域名yi.com。尽管一下科技已经使用了yixia.com,并保护了yixia.cn,但是其仍未感到满足,认为yi.com更符合其品牌升级。不出意料,该消息也是刷爆互联网。

再往前几个月,也有区块链平台上线fo.com。该域名既有汉字“佛”的含义,又属于两字母域名,启用该域名的平台全称为“Financial  Offerings”。据了解,域名FO.com就曾在海外平台上标价120万美元(约823万元)售卖,不过,后来在海外平台上是以53.5万美金(约369万元)的价格结拍。

此外,像小米的mi.com,360万美元约2243万元、乐视的le.com据传千万美金、陆金所的lu.com超千万收购等等,都是我们很熟悉的使用两字母单拼的企业,他们的域名早已成为品牌标识的一部分,甚至成为品牌的对外形象展示,所以说有个好域名到底有多重要。

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