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互联网巨头的域名故事之腾讯篇

腾讯的产品陪伴着我们的曾经和现在,相信将来也不例外。

今天我们要讲的是腾讯发展过程中的域名故事。
1999年腾讯推出了OICQ,做为中国版的ICQ,使用的域名也是oicq.com,2000年3月,美国在线收购ICQ,并向美国NAF(仲裁论坛)提起诉讼,以QICQ包含ICQ为由,判决腾讯侵权。腾讯不得不改名为QQ2000,同时失去了OICQ.com的所有权。
马化腾无奈之余只好暂时启用新域名——tencent.com及tencent.net,此后整整两年时间,腾讯一直以tencent.com域名作为其主要网站入口(此域名也一直沿用至今)。

有意思的是,oicq.com于2012年4月17日到期删除被国内的域名投资人以14000美元的价格竞价得标,目前在阿里云上挂售。

而在2003年1月,腾讯向qq.com.cn的持有人发起了域名仲裁,由于qq.com.cn的注册时间比腾讯的成立时间还早,腾讯又输了。

通过whois历史查询了解到,2008年qq.com.cn就已跳转至qq.com,原来当时腾讯以qq.com.cn的域名注册单位已注销为由向北京中科三方网络技术有限公司提起申诉,直接将北京鼎扬科技名下的域名qq.com.cn转移给了腾讯,可是域名注册人北京鼎扬科技一直没有变化。这段公案尘封至今,可能不会有人再追究了。

2003年3月,国内CN域名开放注册。20分钟内,QQ.cn被黑龙江数据通信局(现在的中国联合网络通信有限公司黑龙江省分公司)的刘志勇成功抢注。而10天后,腾讯才发现。于是马上要求注册局将QQ.cn还给他们,被拒绝,对方可是国有单位。腾讯又出价40万购买,对方不卖,现在qq.cn依然还是中国联合网络通信有限公司黑龙江省分公司持有。

2003年4月腾讯联系上了QQ.com的持有人罗伯特,原来在1995年5月,大洋彼岸,一个叫罗伯特·亨茨曼软件工程师,注册了qq.com域名。不过在那个时期,ICQ还未诞生,马化腾还在润迅公司打拼,这个域名与即时通讯毫无关系,罗伯特·亨茨曼把它作为个人电影艺术网站的入口使用。后来,罗伯特告别了软件工程师的行当,转行做商业咨询,他没有多少空闲时间来打理这个网站。于是,他就把qq.com域名放在国外拍卖网站待售,但200万美元的开价,让这个域名在很长一段时间都无人问津。

也许是无人问津的缘故,罗伯特·亨茨曼似乎降低了对这个域名所能带来金钱的心理预期。此际,腾讯公司出手了,这一次,腾讯公司是不折不扣地捡了一个便宜。故事在腾讯公司信息总监许晨晔的叙述中变得更为精彩。腾讯公司这次绕开了国外的域名交易公司,而是直接找到了qq.com域名原所有人罗伯特·亨茨曼,但200万美金的价格还是让马化腾有些心疼。这个时候,腾讯公司的网大为,这个美国人,尝试给罗伯特·亨茨曼发了一个邮件,说他打算做一个个人网站,非常喜欢这个域名,问罗伯特·亨茨曼能不能出售,网大为得到了一个极为肯定的答案。接下来顺理成章地就谈到了价格,经过了很长时间的等待都没有卖出这个域名的罗伯特·亨茨曼,降低了期待,给了一个让腾讯公司几个创始人都很意外的数字,最终定价10万美元,加律师费,只花了11万美元。

于是,2003年3月,腾讯终于终于捡了一个大便宜,只花了11万美元就从一个美国软件工程师手里购得QQ.com域名。

2007年腾讯实验室的新产品——滔滔,正式上线公测,同时也收购taotao.com启用作为滔滔官网域名(价格未曾公布),由于业务调整,2010年10月1日滔滔业务已完全和QQ空间说说整合,现在已跳转至tencent.com。

2008年收购qzone.com作为QQ空间官网(交易价格不详)。

2013年1月腾讯收购wechat.com该域名已经正式成为了微信海外版的官方网站,早前微信海外版使用的是wechat.me,2102年11月停用,wechatapp.com取而代之。

wechat.com注册于2003年,当时的whois更新记录时间为2013年1月8日,该域名从godaddy转入markmonitor,腾讯应该就是在此时购入了这个域名。而对于wechat.com的价格,剧业内人士那里获悉了一份2012年年8月时的询价邮件,wechat.com的所有者曾报价100万美金,那么此次腾讯的最终收购价是否围绕着这个价格呢?

作为微信最佳的品牌域名weixin.com一直不在腾讯手中,据称此域名由域名投资人“队长”从海外收购回来,并曾向腾讯报价1000万,腾讯没有接受。

2015年4月13日weixin.com爆出交易的消息,此时的交易价格为3000万,而买家依然不是腾讯。买家为9秒社区(9miao.com)创始人李明,随后解析至很快微信开发者平台。

而这时,腾讯抓住机会,向亚洲域名争议解决中心提起仲裁,要求获得“weixin.com”的域名所有权。

2016年2月15日域名仲裁机构宣布腾讯胜诉,weixin.com应该转移给腾讯,2月16日,weixin.com域名持有者李明对以上仲裁发出异议,并向北京市海淀区人民法院提起诉讼。剧知情人士透露最终是李明将weixin.com送给腾讯,私了结束。

至此腾讯终于获得了梦寐以求的域名。

目前腾讯还有许多产品使用的是二级域名,腾讯的域名版图扩张还未停止。

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